When to Say Goodbye

We all have moments when we know that we need to part ways with a process, a software, a website/email/social media platform… something that we’ve used to help get our business done, but that is no longer working for us. This past weekend I completed converting to a...

Create Informative Link Text

Taking a few extra minutes to create meaningful link text has benefits for your audience as it helps them understand exactly where a link is going. Where Does It Go? Anytime you use “click here,” “read more,” “buy now,” or something similar, you’re making your...