When to Say Goodbye

We all have moments when we know that we need to part ways with a process, a software, a website/email/social media platform… something that we’ve used to help get our business done, but that is no longer working for us. This past weekend I completed converting to a...

Create Informative Link Text

Taking a few extra minutes to create meaningful link text has benefits for your audience as it helps them understand exactly where a link is going. Where Does It Go? Anytime you use “click here,” “read more,” “buy now,” or something similar, you’re making your...

Rude!

I’ve enjoyed ABC’s new crime family drama The Company You Keep. It’s about the Nicolettis, a family of con artists, who are looking to retire from the business, except the last job goes wrong and they have to continue. Alongside the cons, there’s a budding romance...

Conversation Starters

One of the most exciting things that’s happened since Content for Everyone released earlier this month is the conversations that have happened because of it. My co-author Michele and I have had many discussions about why content accessibility is important and how it...